Fifty percent of respondents to a just released survey reported shopping at a retailer for the first time through Drizly and 64% of first-time shoppers of a retailer through Drizly said they would consider shopping at the same retailer’s physical location.
Other findings: 98% of shoppers who said they would purchase again from a retailer on Drizly said they had already shopped on the platform, and 75% of shoppers that have repeat-purchased through Drizly have done so from the same retailer.
“Our business has grown by 30 percent in the past year since joining Drizly, and that growth has come not just from orders we receive through its platform, but also through our in-store business, expanding our reach from a few blocks to a five mile radius,” said Kunal Desai, Owner and President of Urban Pantry in Chicago.
“Beyond our monetary growth and geographic expansion, Drizly’s data has revealed insights into who our shoppers are and what they prefer, as well as the trends for what adult beverage shoppers are buying in our area. That intelligence has helped us make better decisions about what to stock, and how best to price it.”
The survey of 4,000 Drizly users was conducted in October.
SOURCE: Drizly