7/5/13
Although most Hispanics consider it important to spend time with family and preserve their cultural heritage, those who are less acculturated or bicultural place an even stronger emphasis on these areas than those who are more highly accult
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Moral Guidance and Emotional Support Are Most Important Parts of Fatherhood
7/5/13
Americans consider providing values and emotional support for their children to be the most important roles of today’s fathers, according to the Pew Research Center. While these roles are also considered the most significant duties of mothe
Consumers Are Receptive to Personalization
7/5/13
Consumers worldwide are receptive to receiving personalized promotions and other information about products and services that are relevant to them, according to a study by B-Conversational. Almost half (48%) say they’d love to receive highl
Women Make Majority of Shopping Trips, But Men Are Shopping More, Too
7/5/13
Women make more than two-thirds of all shopping trips to mass merchants, dollar stores, supercenters, and drugstores in the U.S., according to Nielsen. Men account for more than half of trips to convenience stores/gas stations, but in no ot
Gay/Lesbian Population Is Growing, Especially Among Young Adults
7/5/13
The proportion of non-Hispanic Americans who identify as lesbian, gay, bisexual, or transgendered (LGBT) has grown from 3.4% of the overall population in 2006 to 4.3% in 2012, according to Experian Simmons. Young adults ages 18-34 make up a
Six in 10 Consumers Would Shop in Automated Stores
7/5/13
More than six in 10 consumers worldwide (61%) would be willing to shop in a completely automated store, according to Cisco Systems. More than four in 10 (42%) would prefer to shop in such a store. At the same time, the majority of shoppers
Americans Feel Healthier Mentally Than Physically
7/5/13
Americans are most satisfied with their mental and spiritual health and least satisfied with their physical health, according to Prosper Insights & Analytics. Overall, 60% of Americans are satisfied with their health. Gen Xers are less
One in Three Americans Seek Out Mobile Coupons
7/5/13
One in three Americans (33%) have searched for online coupons on mobile devices, according to RetailMeNot. More than one in four (26%) have purchased items in physical stores using mobile coupons, and among these, 90% have done so in the pa
Six in 10 U.S. Men Wear Fragrance
7/5/13
More than six in 10 men ages 18-64 (63%) wear fragrance at least occasionally, according to The NPD Group. Four in 10 male fragrance wearers (40%) have just one chosen scent at home. More than seven in 10 men who wear fragrance (72%) starte
Dads More Receptive Than Moms to Mobile Marketing
7/5/13
Among parents who own smartphones, dads are more receptive than moms to mobile marketing efforts, according to Placecast. Almost six in 10 dads (58%) have taken action in response to a promotion or coupon they received on their phones, comp