Just 63% of 293 organizations across 20 industries earned “excellent” (above 70%) trust ratings from consumers, according to the latest annual Temkin Trust Ratings. Another 28% earned “good” (60-70%) ratings.
H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its banking, insurance and credit card businesses.
Meanwhile, 9% of the companies measured had “very poor” (below 40%) ratings and another 22% were rated as “poor” (40-50%).
Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Many of the top- and bottom-ranking companies also appeared in similar positions in Temkin Group’s recent Customer Experience ratings.
Overall, supermarket chains, insurance carriers and retailers earned the highest average trust ratings in this latest release, while TV and internet service providers, wireless carriers and health plans were the lowest-rated on average.