One third of college students (34%) are victims of identity theft, the single largest demographic falling prey to the crime, according to IdentityHawk.com, a unit of FYI Direct. One in seven d
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Companies Discuss Challenges In Executing Youth-Targeted Promotions And Social Media Campaigns
When developing and executing youth-targeted promotions, marketers often learn as much through the obstacles they face as they do from their succe
65+ Population Growing Faster Than Overall U.S. Population
The number of Americans age 65 and older increased 15.1% between 2000 and 2010, compared to 9.7% growth among the total population, according to the U.S. Census Bureau. The number of men age 6
Unilever’s Axe Introduces Girl Scent
Unilever’s Axe brand is introducing its first product for girls, Anarchy For Her. The product was launched, according to brand executives, to capitalize on the brand’s 250,000 fema
Majority Of Cell Phone Owners Used Them For Holiday Shopping In 2011
The majority of cell phone owners age 18 and older (52%) used their phones to help them make purchase decisions while shopping in retail stores during the 2011 holiday season, according to the
App Evolution: A Closer Look At The Market For Educational Apps And Its Impact On Children
Almost three-quarters (72%) of the top 100 apps for sale in the education category on iTunes specifically target preschool and elementary-aged children, up from 47% in 2009, according to t
Report: How To Prevent Teens From Smoking
More than three million high school students smoke, according to the U.S. Department of Health and Human Services. The report finds that while teen smoking isn’t increasing, it isn’t decre
Consumers Prefer Email For Both Personal And Marketing Communications
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Online consumers prefer email for both personal written communications and permission-based marketing messages, according to Exact Target. Although consume
New Dads Say Society Is Biased Against Them
Dads with children under age two are more likely than fathers with older children to feel there is a societal bias against dads (82% vs. 66%), according to The Parenting Group and Edelman.
Food & Beverage Facts
05-04-12
• More than seven in 10 adults (72%) say they’re more likely to patronize a restaurant if