About 20% of Hispanics are planning to buy a TV in the coming six months, according to BIGresearch and Televisa. 
U.S.-born (94%) and English-dominant Hispanics (94%) are slightly more likely than foreign-born (91%) and Spanish-dominant Hispanics (92%) to watch TV in a typical week. U.S.-born and English-dominant Hispanics (30% each) are more likely than
foreign-born (23%) and Spanish-dominant Hispanics (21%) to use a TiVO or DVR.
About a quarter plan to buy a computer. Foreign-born and Spanish-dominant Hispanics (20% each) are nearly twice as likely to read blogs than U.S.-born and English-dominant Hispanics (13%).
U.S.-born, English-dominant Hispanics most commonly shop for electronics at Best Buy, Walmart, and Target. Foreign-born, Spanish-dominant Hispanics also shop Best Buy and Walmart, but add Amazon as their third-favorite store. [Computers/Electronics, Consumer Spending & Attitudes]
Source: “Hispanic Consumers: Not All The Same,” BIGresearch, Kim Rayburn, SVP Client Solutions and Marketing, 450 W. Wilson Bridge Rd., #370, Columbus, OH 43085; 614-846-0146; kim@bigresearch.com; www.bigresearch.com. Price: Call for information.
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