1/18/2013
Most Americans think the claims made in advertisements are somewhat (57%) or very (19%) exaggerated, according to Lab42. Only 3% believe claims made in ads are very accurate.
Although three in 10 consumers (31%) say they prefer to purch
Category: Uncategorized
Second-Generation Asians And Hispanics Consider Themselves “Typical Americans”
2/15/2013
Second-generation adults are more likely than their immigrant parents to marry outside their race/ethnicity, to feel that they get along well with people from other racial/ethnic groups, and to consider themselves “typical Americans,” accor
Americans Say Public Schools Should Cut P.E.
2/15/2013
Physical education ranks as the subject Americans would choose to eliminate from public schools, according to Vanity Fair and CBS News. Few want schools to cut science (9%), history (6%), or English (4%).
Americans Like Environmentally Friendly Products but Aren’t Willing to Pay Extra for Them
3/15/2013
Most shoppers appreciate environmentally friendly products, but only four in 10 are willing to pay extra for them, according to a BrandSpark International study for Better Homes and Gardens. The majority are willing to make inexpensive b
Fast Food Brands Spend More Money, But Drop Fat In Marketing To Kids
3/15/2013
Fast food brands spent $63.3 million to market meals to children ages 2-11 in 2009, down 9.4% from $54.5 million in 2006, according to the Federal Trade Commission. However, fast food brands spent an additional $68.3 million to market main
Two-Thirds of Online Adults Use Social Networks
4/15/2013
Two-thirds of U.S. Internet users (67%) use social networks, according to the Pew Research Center. Women (71%) are more likely than men (62%) to use them. Hispanics (72%) are more likely than non-Hispanic whites (65%) and slightly more like
Parents Are More Likely to Customize Banking and Coffee Than Their Children’s Education
4/15/2013
Nearly nine in 10 parents with children ages 6-17 (86%) customize some aspect of their lives, according to online education provider K12 Inc. Shopping, such as online versus in-store, is the most popular customization category (61%), follow
TV Has Largest Audience, but Newspapers Are Most Trusted
5/17/2013
Local TV has the largest weekly audience of any media source, but national newspapers are considered the most trustworthy, according to Nielsen research for the Newspaper Association of America. Social media are most likely to inspire a
Most Mobile Owners Book Travel Using Their Devices
6/21/13
More than half of mobile owners who have booked travel in the past 90 days have done so via tablet (29%) or smartphone (23%), according to JiWire. Only 13% of mobile owners don’t use their devices for any travel-related purchases (includin
Moms Prioritize Their Kids Over Themselves
6/15/2013
Two in three moms ages 25-54 with kids under age 18 living in their households (65%) say they spend more money on their kids than themselves, according to the Total Beauty Media Group. More than eight in 10 of these moms (85%) go back-to