Although the economy shows modest signs of recovery, it remains the top concern among teens, according to C&R Research, speaking at the What Teens Want conference. The environment is notably not on their list, which C&R’s Amy Henry attributes to perspective. “They worry about things that are harder to control than things that they have been trained to fix. They know they can do things to help the environment.”
Teens have also been raised to voice their opinions, which has led to a feeling of entitlement, says Henry. They aren’t satisfied with companies supporting causes, but they also feel they have a voice in what causes those companies support. She points to campaigns by Pepsi and Best Buy that are led by consumer directives.
Source: C&R Research, Amy Henry, VP Youthbeat, 500 N. Michigan Ave., Chicago, IL 60611; 312-828-9200; ahenry@crresearch.com; www.crresearch.com.
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