More than four in 10 shoppers (43%) always rely on a shopping list, says M/A/R/C Research. |image1|Married shoppers (52%), women (46%), and Whites (46%) are more likely than a
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Luxury Spending Is Rebounding Slowly
Consumer spending on luxury goods rose steadily from 2nd quarter 2009 through 2nd quarter 2010, then tapered off and declined slightly through the end of 2010, according to Unity
Teen Girls Express Contrasting Viewpoints Towards Fashion
Even though 65% of teen girls think the body image represented by the fashion industry is too skinny, 63% say it’s unrealistic, and 47% feel it’s unhealthy, 60% compare their
Feeling Lucky? Americans Support Gambling
A slight majority of Americans (52%) are in favor of state run lotteries that generate revenue, down slightly from 56% in October 2009, finds Rasmussen Reports. Some 28% do not su
Lucrative Late Night Advertising Reaches Key Demographics
While it may be true that fewer people use media in the late night hours, those who do can be a lucrative — and inexpensive — audience for advertisers, finds The Media
Most Shoppers Research Purchases Online
The vast majority of online adults (78%) have researched a product or service online, and 32% have posted comments or reviews online, according to Pew Internet & American Life
Emerging Majorities’ Buying Power Reaches $1.6 Trillion
Americans’ buying power tops $11.1 trillion in 2010, and is projected to increase 27% to $14.1 trillion by 2015, according to the Selig Center for Economic Growth. The buying
Private Labels Compete With National Brands In All Categories
Although a vast proportion of consumers have switched to private label goods during the recession, 45% would definitely go back to their usual brands if they had a coupon, fin
Few Renters Research Housing On Social Nets
More than seven in 10 renters (71%) are active on social networks, but only 25% of them use such sites to search for a new apartment, according to Apartments.com. In addition, few