9/15/2013
Hormel Foods has introduced Rev Wraps, a teen boy-targeted meat and cheese sandwich wrap. “Some of our better new product franchises have been even in the $50 million to $100 million range,” says the company’s Jeffrey Ettinger. “We at least expect this item to be in that type of range. But I would not at all put that as the ceiling.”
There are currently eight varieties, with four additional items debuting later this fall. It is available in 70% to 80% of U.S. grocers, with most retailers slotting six to eight SKUs.
SOURCE: Hormel Foods, One Hormel Pl., Austin, MN 55912; 507-437-5345; www.hormel.com.
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