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More than two thirds of Black mobile users (68%) rely on their mobile phones for information when they’re planning to see a movie, according to Briabe Mobile and M
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Consumers Are Reading More Of Their Emails On Mobile
The share of marketing emails opened on mobile devices as opposed to computers is growing rapidly, finds Knotice. In the first half of 2011, 20% of the permission-based marketing emails co
Most Radio Listeners Stay Tuned During Commercials
More than nine in 10 radio listeners (93%) keep listening during commercial breaks, according to Arbitron, Media Monitors, and Coleman Insights. The shorter the break, the more listeners stay
More Than One In 10 American Indians Speak Native Languages At Home
Among single-race American Indians or Alaska Natives living in the U.S. or Puerto Rico, 15% speak a Native North American language at home, according to the U.S. Census Bureau. Those who i
Blacks And Hispanics Are Less Likely Than Whites To Marry
Blacks and Hispanics are less likely than Whites to be currently married, according to the Pew Research Center. These differences are partly attributable to the fact that the Black and Hispani
Almost 100 Million U.S. Internet Users Play Social Games
Participation in social gaming has nearly doubled in the past year, according to PopCap Games. More than four in 10 U.S. Internet users (42%) have played social games in the past three mon
Consumers Are Dining Out Less Often
Consumers ate at fewer casual dining and midscale (family-style) restaurants in the first three quarters of 2011 than they did in the same period of 2010, according to the NPD Group. Visits to
Smartphone Ownership Doubled In Two Years
Smartphone ownership more than doubled between third-quarter 2009 and the same period in 2011, according to Nielsen. In 2009, only 18% of mobile subscribers owned smartphones; in 2011, 44% did
High School Students Aspire To Own Businesses
Nearly two thirds of high school juniors (64%) are interested in starting or owning their own businesses someday, according to Junior Achievement. Almost two in 10 (19%) are very interested. N
Social Media Users Are Open To Interacting With Brands; Games, Contests, And Special Offers Are Most Popular
Consumers’ primary reasons for interacting with brands via social media are to play games or enter contests/promotions and to learn about new products, according to the CMO (Chief Marketin