A new study, “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales” finds a 10% increase in TV product placement for cigarettes increase sales by 2% for the brand shown on-screen. It…
Category: Advertising
Online Advertising Boosts Offline Sales
Online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions. That’s the conclusion of a forthcoming study in the journal Marketing Science titled “When Less is More: Data and Power in Advertising…
How Long Goes By Before An Internet Radio Listener Hears An Ad?
Internet radio listeners spent roughly 14 minutes on average listening to music before hearing their first ad during Q3 2015, per XAPPmedia’s latest Internet Radio Ad Load Report. That includes 41% hearing an ad within the first 10 minutes of…
Truth in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report, a biennial examination of the different forms of advertising that consumers around the world trust and act upon. Trust by Format As Nielsen notes, “the proliferation of online ad…
Why You Should Keep Advertising in Magazines: Audience Grows 7.6%
Don’t fail to keep promoting your brands in magazines. That’s the clear message from the latest Magazine Media 360° Brand Audience Report from the MPA – The Association of Magazine Media, which covers both print and online readership. U.S. magazines’…
How Do Consumers Find Out About New Products?
Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report. The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and…
Where You’ll Place Your Ad Dollars, 2015-2019
TV and out-of-home advertising have the healthiest future, while the outlook for print (at least in print format) is dim. That’s the conclusion PwC reaches in its just-released annual Entertainment & Media Outlook report. As consumer behavior migrates online, so will…
Hispanics More Likely to be Influenced by Family, Online Ads
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions, according to a recent Specific Media study produced with SMG Multicultural and conducted by Millward Brown Digital. Hispanic survey respondents…
2014’s Most Memorable Ads Among Millennials
Fast food and quick-service restaurant (QSR) ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English- language ads among this demographic, according to Nielsen. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You…
Underage Youth More Likely to Drink Alcohol Brands Shown on TV.
Alcohol brands shown on popular youth television programs are three times more likely to be consumed by underage drinkers compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.…