Last week, it was announced by Fox News that Tucker Carlson was leaving the network. The network described it as a “mutual decision to part ways” but news reports soon began to circulate that Carlson’s sudden departure was due to…
Category: Traditional Media
Traditional Media Consumption Estimates, by Generation
Among online U.S. adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending…
Authenticity and Design: How Consumers Feel About Online Content
A slight majority (53%) of U.S. consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently “unplug” from all content and devices. While most feel that content has become…
Why You Should Keep Advertising in Magazines: Audience Grows 7.6%
Don’t fail to keep promoting your brands in magazines. That’s the clear message from the latest Magazine Media 360° Brand Audience Report from the MPA – The Association of Magazine Media, which covers both print and online readership. U.S. magazines’…
Consumer Trust Brand Content in Newspapers, On TV More Than Social Platforms Including Twitter, Instagram, Blogs
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey. Even so, social does…
Global Newspaper Revenues: Circulation Overtakes Advertising
Globally, revenues from newspaper circulation exceeded advertising revenues last year for the first time this century, according to the World Association of Newspapers and News Publishers (WAN-IFRA) in its latest annual World Press Trends survey. Of the estimated US $179…
U.S. Adults Daily Major Media Consumption Estimates, 2011-2015
U.S. adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will…
Traditional Media No Longer Most Trusted For News and Information
Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search engines…