U.S. adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates.
The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015.
TV will occupy the second-largest chunk of adults’ daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011.
By year’s end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers’ purchases.