Nearly three-quarters of adults in the U.S. believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement, according to a recent Harris Poll. A strong majority also agree that technology is corrupting interpersonal communications (69%)…
Category: Technology
How Often Are Emails Forwarded?
Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1…
U.S. Adults Daily Major Media Consumption Estimates, 2011-2015
U.S. adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will…
Who’s Using SnapChat?
It is well established that Snapchat is more popular with youth, but new data from comScore and CivicScience offer some updated figures detailing Snapchat’s popularity. According to comScore’s numbers, Snapchat infiltration is now at about half of 18- to 24-year-old…
Security Breaches Affect Shopping Behavior
Almost half (45%) of shoppers do not trust retailers to keep their credit and debit card information safe from potential hackers, according to a report from Interactions, which noted that up to 44% of respondents have had their personal information stolen…