Mobile search traffic reportedly grew by 54% year-over-year in Q1 and now represents an estimated 45% share of U.S. organic search traffic, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the…
Category: Mobile Devices
Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network recently announced, although that was slightly below analysts’ estimates. Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the…
More Mobile Phone Users Report Having Made Mobile Payments
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year, according to the agency’s 4th annual study…
Messaging Apps Significantly Outperform Average in Retention Rates
The average mobile application retains 36% of its new users in the first month after install, meaning that 36% will launch the app a month after installing it, according to Flurry. That figure declines throughout the first year post-install, with…
Mobile Share of Site Visits, by Industry, in 2014
Smartphone and tablet visit shares are up in each of six industries analyzed by Adobe, according to its 3rd annual “Best of the Best (U.S.) Digital Marketing report, although tablet visits began declining in the fourth quarter and are expected…
Mobile Estimated to Represent More Than 4 in 10 U.S. Organic Search Visits
More than 42% of U.S. organic search visits to U.S. sites in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital in its latest quarterly digital marketing report, which covers a cross-section…