Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network recently announced, although that was slightly below analysts’ estimates.

Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period.

Some 65% of Facebook’s 1.44 billion monthly active users accessed the site daily, with that figure up a couple of points from Q1 2014.

That translated to 936 million daily active users (DAUs), of whom roughly 85% were mobile DAUs.

Meanwhile, some 40% of Facebook’s total monthly active users were mobile-only in Q1.

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