The BMW Group is this year’s most reputable company, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process according to the Reputation Group’s The Global RepTrak 100.
Interestingly, LEGO Group (#5 globally) is the most reputable company in North America, while The BMW Group takes top billing in Europe, Google in Latin America, and Daimler (#3 globally) in the Asia-Pacific region.
The BMW Group made the top 10 ranking in 12 of the 15 countries surveyed, with Sony in the top 10 in 10 markets. Only 9 of the 100 companies measured made the top 10 rankings in 6 or more of the 15 markets.
The rankings are based on RepTrak Pulse scores (100-point scale) – which are based on questions measuring Trust, Admiration & Respect, Good Feeling and Overall Esteem – and 7 dimensions of reputation.
Among those various dimensions of reputation, Apple leads for innovation, leadership and performance, with Google on top for workplace and citizenship.