Mercedes-Benz and BMW saw the most compelling spikes in traffic on edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT…
Category: Sports
Super Bowl Ad Rankings Go to the Dogs
Anheuser-Busch’s ‘Lost Dog’ spot was ranked the top commercial in the 27th annual USA TODAY Ad Meter, the most widely recognized barometer and industry-leading tool used to measure public opinion surrounding Super Bowl advertising. AB won for the third straight…
Football Still Doing Touchdown Dance Around Baseball
Back in 1985, there was only a one-point difference between the percentage of American adults who followed at least one sport and considered pro football (24%) or baseball (23%) to be their favorite. Today, “America’s pastime” remains in the past,…