Super Bowl Ad Rankings Go to the Dogs

Anheuser-Busch’s ‘Lost Dog’ spot was ranked the top commercial in the 27th annual USA TODAY Ad Meter, the most widely recognized barometer and industry-leading tool used to measure public opinion surrounding Super Bowl advertising.

AB won for the third straight year, taking home its 13th Ad Meter title in three years.

The top five ads, as voted upon by this year’s Ad Meter panel, including final ratings are:

  1. Anheuser-Busch — Lost Dog (8.10)
  2. Always — Like a Girl (7.10)
  3. Fiat — Blue Pill (6.87)
  4. Microsoft — Braylon (6.74)
  5. Doritos — Middle Seat (6.71)

Some services are more popular in some markets than others: San Francisco (48%) edges Washington DC (47%) in Netflix penetration, while Washington, DC (24%) takes the lead over Seattle (23%) in Amazon Instant prime penetration, with San Francisco further back (18).

Seattle, meanwhile, has the largest share (9%) of homes with access to Hulu Plus.

The Super Bowl Ad Meter was created by USA TODAY in 1989 to gauge consumers’ attitudes about television’s most expensive commercials.

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