The National Football League is not just the most popular sporting organization in the United States, it is outpacing it’s peers in every single category. Every other league is eating the NFL’s dust when it comes to brand equity and…
Category: Sports
Coors Light has a “Case of the Mondays” in Big Game Ad
The Super Bowl is just a few days away and the ads companies spend millions of dollars on are starting to surface online. Coors Light has gone all in on having “a case of the Mondays”. It began as a…
Local Sports Betting A Growing Source of Tax Revenue For Many States
Legalized sports betting is a growing business in many U.S. states and the tax revenue it generates funds various state resources from roads and highways to public education, law enforcement and gambling addiction programs. The Super Bowl just took place…
Pandemic’s Impact on Indoor and Outdoor Recreation Revenue
The U.S. Census Bureau’s Service Annual Survey (SAS) provides a detailed look at estimated revenue of employer firms for select indoor and outdoor recreation industries affected by COVID-19 and a glimpse into their recovery. Many fitness, recreation and other social activities moved outdoors when…
U.S Men’s Soccer Team Headed to 2022 World Cup on Qatar
NEXT WORLD CUP IN 2026 TO BE HOSTED BY CANADA, MEXICO AND UNITED STATES Soccer madness will grip the planet from November 20 to December 18 after 206 of 227 of the world’s countries fought to qualify for the World…
As Streaming Ventures into Live Sports, Many Cut the Cord
One of the last reasons many still use a pay-tv subscription may be coming to an end. Live sports is a popular reason for keeping the traditional TV viewing packages (Comcast, Verizon, DirecTV, etc) but now streaming services are venturing…
Americans Projected to Eat 1.42 Billion Chicken Wings for Super Bowl LVI
Football fans might be surprised at the matchup, but one thing is not surprising: America’s love for chicken wings. This is never more apparent than on Super Bowl weekend, when wings are at their hottest. Americans are anticipated to devour…
Why So Few Girls Pursue STEM Careers? A Lack of Confidence
The critical role of sports in helping girls develop self-confidence is vividly demonstrated by a new survey of 10,678 U.S. girls which also finds their interest in pursuing a career in math and/or science increases 16% from fifth to ninth…
Football Frenzy: Half of Americans Are Professional Football Fans
After six months football that counts is back, as the NFL regular season kicked off yesterday. Half (50%) of Americans are professional football fans, making the sport a clear fan-favorite among U.S. adults, this according to new research from Mintel.…
The Year in Sports: Digital Steps Up to the Plate
With the rise of technology, media content is no longer synonymous with TV. Consumers can connect with media across a variety of devices, anytime, anywhere — at work, during a daily commute, or during outdoor activities — with just a…