With the rise of technology, media content is no longer synonymous with TV. Consumers can connect with media across a variety of devices, anytime, anywhere — at work, during a daily commute, or during outdoor activities — with just a few screen taps.
According to Nielsen’s 2014 Year in Sports Report, more than 70 million people consumed sports on either their smart phones or computer in the third quarter of 2014.
Of that group, the top 20% — 10 million on phones, 15 million online — consumer 85% of the total sports minutes viewed in that quarter.
Fans insatiable appetite for sports spans all forms of media, including radio. Sports radio attracts 23 million weekly listeners, who tune in for an average of four hours a week.
A cumulative 72.3 million Americans consumed a staggering 7.1 billion minutes of sports content on their smartphones in October 2014 with 79 million online users consuming over 8.7 billion minutes of content.
From October 2012 to 2014, the average user increased their monthly smartphone time spent by 35%.