With the rise of technology, media content is no longer synonymous with TV. Consumers can connect with media across a variety of devices, anytime, anywhere — at work, during a daily commute, or during outdoor activities — with just a…
Tag: Nielsen
Top U.S. Markets by SVOD Penetration
Washington, DC and San Francisco are the leading U.S. markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014, according to a recent study…
2014’s Most Memorable Ads Among Millennials
Fast food and quick-service restaurant (QSR) ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English- language ads among this demographic, according to Nielsen. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You…
Growing Global Health Awareness Could Mean Big Business For Manufacturers
Nearly half (49%) of the global respondents in Nielsen’s Health &Wellness Survey believe themselves to be overweight. That spells opportunity for marketers, Nielsen says Fifty percent of consumers are actively trying to lose weight and 88% are willing to pay…
Where Consumers Listen to Music
Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They are more likely to typically listen to internet/streaming radio services, on-demand audio and video streaming, and less likely to tune…