Top U.S. Markets by SVOD Penetration

Washington, DC and San Francisco are the leading U.S. markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014, according to a recent study from Nielsen.

The study notes that 42% of U.S. households have access to at least one service, with Netflix remaining easily in the lead (36% of households), ahead of Amazon (13%)
and Hulu (6%).

Some services are more popular in some markets than others: San Francisco (48%) edges Washington DC (47%) in Netflix penetration, while Washington, DC (24%) takes the lead over Seattle (23%) in Amazon Instant prime penetration, with San Francisco further back (18).

Seattle, meanwhile, has the largest share (9%) of homes with access to Hulu Plus.

Leave a Reply

Your email address will not be published. Required fields are marked *