Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study, which ranked customer engagement and loyalty for 753 brands across 65…
Category: Netflix
Top U.S. Markets by SVOD Penetration
Washington, DC and San Francisco are the leading U.S. markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014, according to a recent study…
…But Among Millennials, Netflix is No. 1
While amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials; according to YouGov’s, the online pollster, segment rankings. Of note, while Nike didn’t crack the top 10 among the adult population…
How People Watch Netflix on TV
The number of U.S. households relying on dedicated set-top/plug-in devices (a.k.a. digital media players) to watch Netflix on a TV set continue to grow, according to a new GfK study. By contrast, videogame systems — while still the most common hardware…
Netflix Streaming Hours Up 350%
Netflix streaming has increased 350% during the last 10 quarters, according to new research from The Diffusion Group (TGD). Netflix subscribers’ total streaming hours have almost tripled in the United States have almost tripled from 1.8 billion in Q4 2011…