While amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials; according to YouGov’s, the online pollster, segment rankings.
Of note, while Nike didn’t crack the top 10 among the adult population at-large, it came in fifth among Millennials while taking the top ranking among African- Americans and the second spot with Hispanics.
Also interesting: YouTube’s ranking among the Millennial generation (#4) was actually 2 spots lower its overall standing among adults.
Meanwhile, Samsung enjoyed strong buzz scores among minority groups, coming in first for Hispanics and second for African-Americans.
The top five brands for Millennials:
- Netflix (35.2);
- amazon.com (34.5);
- Google (34.4);
- YouTube (34.0);
- Nike (32.6);
The top buzz for African Americans:
- Nike (41.3);
- Samsung (37.2);
- Google (37.0);
- YouTube (36.0);
- Dove (35.8)
The top buzz for Hispanics:
- Samsung (33.4);
- Nike (34.0);
- YouTube (33.9);
- Netflix (33.5);
- amazon.com (32.7)