…But Among Millennials, Netflix is No. 1

While amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials; according to YouGov’s, the online pollster, segment rankings.

Of note, while Nike didn’t crack the top 10 among the adult population at-large, it came in fifth among Millennials while taking the top ranking among African- Americans and the second spot with Hispanics.

Also interesting: YouTube’s ranking among the Millennial generation (#4) was actually 2 spots lower its overall standing among adults.

Meanwhile, Samsung enjoyed strong buzz scores among minority groups, coming in first for Hispanics and second for African-Americans.

The top five brands for Millennials:

  1. Netflix (35.2);
  2. amazon.com (34.5);
  3. Google (34.4);
  4. YouTube (34.0);
  5. Nike (32.6);

The top buzz for African Americans:

  1. Nike (41.3);
  2. Samsung (37.2);
  3. Google (37.0);
  4. YouTube (36.0);
  5. Dove (35.8)

The top buzz for Hispanics:

  1. Samsung (33.4);
  2. Nike (34.0);
  3. YouTube (33.9);
  4. Netflix (33.5);
  5. amazon.com (32.7)

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