Netflix Streaming Hours Up 350%

Netflix streaming has increased 350% during the last 10 quarters, according to new research from The Diffusion Group (TGD).

Netflix subscribers’ total streaming hours have almost tripled in the United States have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014, and subscriber streaming internationally has increased from 28.3 to an estimated 46.6 hours per month.

U.S. consumption remains responsible for the majority of total worldwide streaming hours, even though the rate of international streaming growth has outpaced that of domestic streaming.

In Q3 2011, U.S. Netflix subscribers made up 94% of the worldwide total, while in Q2 2014 the U.S. stake of total worldwide subscribers fell to 72%, a direction expected to extend as Netflix executes its international expansion strategy.

“When Netflix first launched in 1998 as an innovative DVD-by-mail subscription service it would have been difficult to imagine that, not only would it pass HBO to become the largest premium TV/movie subscription in the U.S., but that it would be ramping up a formidable international streaming business,” notes Bill Niemeyer, TDG Senior Adviser and author of the new report.

Niemeyer says this is all the more remarkable given that Netflix launched its streaming service in 2007.

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