Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report from Nielsen. Almost three-quarters of these moms are working moms in the…
Category: Smartphones
One-Quarter of U.S. E-Commerce Traffic Came From Smartphones in Q3
An increasing share of U.S. e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. But…
How Are Millennials Using Their Phones?
Roughly 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain…
The Demographics of U.S. Smartphone and Tablet Users
A little more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011, details the Pew Internet & American Life Project in a recent study. Tablet ownership has…
Smartphone-Owning Millennials Say Most of Their Retail Browsing Occurs In-Store
With all the hype about e-commerce, it’s sometimes easy to forget that it remains a fraction of total retail spending. Now, new survey results from Adroit Digital show that the retail store is also Millennials’ preferred place to browse for…
Majority of U.S. Smartphone Owners Say They’ve Used A Mobile Payment Service
Some 91% of U.S. adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost six in 10 currently use at least one, according to recent…
Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, according to the Outdoor Advertising Association of America (OAAA)…
Tablets, Smartphones Fastest Growing Consumer Electronics
Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points to 54% and smartphones up 8% points to 72%, according to…
U.S. Smartphone Ownership Highest Among Millennials
Some 64% of American adults owned a smartphone as of December 2014, according to a recent report from the Pew Project’s Internet & American Life Project. Predictably, the highest ownership was higher among the 18-29 (85%) and 30-49 (79%) age…
Consumers Say Smartphones Top PCs For Local Shopping Research
Some 49% of U.S. adults point to their smartphone as the device they most commonly use when looking for local information online (i.e. shopping, restaurants, and local services), up from 42% of respondents last year and topping PCs and laptops…