Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete. While music (26%) videos capture the greatest share of mothers’ viewing,…
Category: YouTube
Youth Says YouTube Stars More Influential Than Big-Screen Ones
Slightly more than six in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”), according to results from a DEFY Media survey, while fewer than half would try a product or brand suggested…