Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete.
While music (26%) videos capture the greatest share of mothers’ viewing, this demographic under-indexes the average viewer when it comes to watching music videos.
Instead, the top-indexing categories for mothers are family (+63%), how-to (+37%) and animals (+34%), per the report.