Top-Indexing YouTube Video Categories Among Mothers

Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete.

While music (26%) videos capture the greatest share of mothers’ viewing, this demographic under-indexes the average viewer when it comes to watching music videos.

Instead, the top-indexing categories for mothers are family (+63%), how-to (+37%) and animals (+34%), per the report.

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