No doubt at least partially fueled by decades of Hollywood films about its evils, Americans are concerned over the rise of Artificial Intelligence and its various technologies. They are particularly concerned in regards to deepfakes (taking the image and/or voice…
Category: Digital Devices/Computers
Many Avoid Reading News
More people that in recent years are avoiding the news, according to a study by Oxford’s Reuters Institute for the Study of Journalism (RISJ). That’s true around the world, the study found. News avoidance has risen 54% in Brazil and…
More Than 1 in 3 Young Adults Online “Almost Constantly”
Some 21% of U.S. adults report going online “almost constantly,” while another 42% go online “several times a day,” according to the Pew Research Center. The data shows that the percentage who are online “almost constantly” is highest among 18-29-year-olds…
Brands Boost Email 25%; 54% of Opens on Mobiles, Tablets
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3, according to Experian Marketing Services data. That represents the 12th consecutive quarter of increases and the 11th of double-digit increases. The report indicates that 54% of…
Increasing Amount of Gen Xers Own The Tech Trio: Smartphone, Computer and Tablet
Roughly 37% of adult in the United States own a smartphone, computer and tablet, according to survey results from the Pew Internet & American Life Project. In looking at how the ownership of all three devices breaks out among demographic…
Email Click-to-Open Rates, by Device, Q2 2013-Q3 2015
While mobile click-to-open (CTO) rates dipped slightly on a quarter-over-quarter basis in Q3 (to 13.7%), they remained up from the year-earlier period (12.1%) and continue to close the gap with desktop CTO rates, per Yesmail’s latest quarterly report. Email-driven mobile…
The Demographics of U.S. Smartphone and Tablet Users
A little more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011, details the Pew Internet & American Life Project in a recent study. Tablet ownership has…
North American Email Engagement Trends: Click Rates Continue Slow Decline
North American email open rates are down slightly year-over-year so far in 2015, details Epsilon in its latest quarterly email trends analysis. But while open rates have been generally steady or increasing over the past couple of years, the same…
Tablets, Smartphones Fastest Growing Consumer Electronics
Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points to 54% and smartphones up 8% points to 72%, according to…
Digital Estimated to Influence Half of In-Store Retail Sales
Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales…