The Conference Board Consumer Confidence Index®fell by 7.9 points in April to 86.0 (1985=100). The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—decreased 0.9 points to 133.5. The Expectations Index—based on consumers’ short-term outlook for income, business, and…
Category: Consumer Satisfaction
Target Introduces New Brand, dealworthy, Offering Low Prices on Everyday Basics
. Target Corporation yesterday introduced a new low-price owned brand, dealworthy. Its designed to offer consumers great value on almost 400 everyday basic items. With the new brand, Target is offering more options at a lower price. Prices for dealworthy…
Beer Dominates Dry January
58% of Americans participating in Dry January are choosing low and no-alcohol beer to achieve their goals. This from a new poll by Morning Consult, commissioned by the Beer Institute. Brewers across the country have in recent years been making…
Majority of Americans Afraid of the Spread of AI Deepfakes and Propaganda
No doubt at least partially fueled by decades of Hollywood films about its evils, Americans are concerned over the rise of Artificial Intelligence and its various technologies. They are particularly concerned in regards to deepfakes (taking the image and/or voice…
People Unhappier Than Ever
Despite all the promises that the introduction of vaccines against SARS-COV-2 would improve everything and make us all happier, Gallup’s “Negative Experience Index” reached a new high or 33 last year. Adults in 122 countries and areas were polled last…
Retailers Improve Customer Satisfaction Amid Store Closings
Retailers reverse course after two years of declining customer satisfaction, according to the American Customer Satisfaction Index (ACSI). Retail Trade is up 4.7% to a score of 78.3 on a 100-point scale, an all-time high for the sector. The ACSI…
Consumers Still Value Performance over Content in the Website Experience
A high-performing website is once again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual “State of the User Experience” study. Somewhat surprisingly, though, consumers appear…
Top Reasons Consumers Continue to Participate in Loyalty Programs
Once consumers sign up for a loyalty program, their attention shifts from transactional desires such as rewards points and discounts to more personal and emotional benefits such as ease of understanding (81%) and relevance of offers (75%), according to a…
When Do Consumers Want to Hear From Retailers?
A majority (57%) of U.S. adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they’ve been looking…
Consumers: Reviews Important in Determining E-Commerce Site Legitimacy
More than three-quarters of U.S. consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent survey of 1,055 U.S. adults aged 18-65. The amount and quality of information is…