The Super Bowl is just a few days away and the ads companies spend millions of dollars on are starting to surface online. Coors Light has gone all in on having “a case of the Mondays”. It began as a…
Category: Retail – Promotion
Consumers’ Most Popular Product Recommendation Types
Eight in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey conducted by Harris Interactive. Other research has similarly found product recommendations based…
Facebook Offers Draw Youth to Local Businesses
Local deals and offers on Facebook have a strong pull with youth says G/O Digital in a new survey fielded among 18-29 year-olds who own at least a smartphone or tablet and a desktop computer, who have an interest in…
Digital Coupons Build Loyalty
The types of digital promotions most likely to influence purchase decisions are coupons by a wide margin, not sales and daily deal vouchers, according to a survey of 500 US consumers who used a digital coupon, offer, or online promotion…