Eight in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey conducted by Harris Interactive.
Other research has similarly found product recommendations based on purchase history to be influential to shoppers.
The Listrak survey finds that the product recommendations (on websites or in emails) of most interest are on-sale items (81%).
Discounts are trailed distantly in the popularity stakes by the following types of recommendations:
• Organized by price (40%);
• New (39%);
• Highest-rated (38%);
• Top-sellers (31%); and
• Most “pinned” (8%).