Category: Youth

Who’s Using SnapChat?

It is well established that Snapchat is more popular with youth, but new data from comScore and CivicScience offer some updated figures detailing Snapchat’s popularity.  According to comScore’s numbers, Snapchat infiltration is now at about half of 18- to 24-year-old…

Taking Stock With Teens – Fall 2014

Piper Jaffray has completed its 28th semi-annual Taking Stock With Teens market research project, which indicates increased spending across categories despite decreased optimism about the economy. Key findings from the survey in fashion, beauty and personal care, digital media, food,…