Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population (35.6% share) in number, according to the latest projections from the U.S. Census Bureau. Indeed, minorities’ share of…
Category: Youth
Youth Says YouTube Stars More Influential Than Big-Screen Ones
Slightly more than six in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”), according to results from a DEFY Media survey, while fewer than half would try a product or brand suggested…
Who’s Using SnapChat?
It is well established that Snapchat is more popular with youth, but new data from comScore and CivicScience offer some updated figures detailing Snapchat’s popularity. According to comScore’s numbers, Snapchat infiltration is now at about half of 18- to 24-year-old…
Facebook Offers Draw Youth to Local Businesses
Local deals and offers on Facebook have a strong pull with youth says G/O Digital in a new survey fielded among 18-29 year-olds who own at least a smartphone or tablet and a desktop computer, who have an interest in…
Taking Stock With Teens – Fall 2014
Piper Jaffray has completed its 28th semi-annual Taking Stock With Teens market research project, which indicates increased spending across categories despite decreased optimism about the economy. Key findings from the survey in fashion, beauty and personal care, digital media, food,…
Teens Choice of Social Network: Instagram
Teens continue to gravitate away from Facebook in favor of Instagram, according to Piper Jaffray’s latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just…
Underage Youth More Likely to Drink Alcohol Brands Shown on TV.
Alcohol brands shown on popular youth television programs are three times more likely to be consumed by underage drinkers compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.…