Teens continue to gravitate away from Facebook in favor of Instagram, according to Piper Jaffray’s latest semi-annual survey of American teens.
Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey.
By comparison, just 45% said they use Facebook, a significant drop from 72%, the decline was enough to move it behind Twitter in the popularity stakes.
The micro-blogging site is now the second-most used among teenagers, but does not seem to be making strides: the 59% endorsement rat in this attest survey marks a slight drop from 63% in the preceding report.
Meanwhile, Pinterest and Tumblr have continued to be relatively flat, used by slightly more than 1 in 5 teens, while Google+ usage plunged from 29% to 12%.
Instagram’s rise to the top of social media has been quite rapid: in Piper Jaffray’s Spring 2014 survey, 30% of teens called it their “most important” social network, overtaking Twitter (the fall 2013 favorite) and putting even more distance between itself and Facebook (the Spring 2013 favorite).
The latest study notes that 38% of teens believe Instagram is a positive marketing channel through which to reach them, compared with 34% saying the same about Twitter and 21% about Facebook, with only 4% of teens using Snapchat.