The Music & Audio app market may be approaching saturation, according to recent figures released by data.ai. Although downloads of Music & Audio apps grew considerably in China, they were flat worldwide and decreased in the U.S., per the report. Indeed, each…
Category: Mobile Apps
Spending on Mobile Subscription Apps Soared in 2021
From video to retail, audio and gaming, and many other areas, subscriptions are all the rage these days. Recent Data from Sensor Tower reveals that all over the world, mobile users are spending more on subscriptions – a growing force…
Mobile Social Media Consumption Grows Across Age Groups
Time spent with social media among mobile device users to grow at a rapid clip, details comScore. The data reveals some interesting divergences in mobile social networking use by age group. Among smartphone social networking users, youth lead not only…
Games and Music the Preferred App Categories Among Older Teens
A vast majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media recommendations (35%) or an online video…
Where Do Americans Perceive Mobile Payments As Being Useful?
Consumer experience with various types of mobile payment opportunities is rising, according to findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation…
What Motivates Users to Download and Use Apps?
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google in a study conducted with Ipsos MediaCT. But downloads don’t necessarily equate to usage, as 1 in 4 installed smartphone apps are…
iOS App Push Notification Opt-In Benchmarks, by Industry, in 2014
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to more than 500 million users.…
Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year
Mobile ad spending in the US will grow 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, according to eMarketer in a new forecast. With strong spending growth predicted again next year – of 41%…
U.S. Mobile App Use, by Time of Day
U.S. mobile application usage peaks at 8PM and drops drastically until roughly 4AM, according to a Localities study based on session use among more than 28,000 apps. The overall average masks significant differences when sorting by application type, though. Indeed,…
Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014
Mobile application usage — defined as a user opening an app and recording a session — increased by 76% year-over-year, according to new data from Flurry. That follows a 115% year-over-year ride in 2013. Interestingly, growth rates in 2014 were…