Mobile application usage — defined as a user opening an app and recording a session — increased by 76% year-over-year, according to new data from Flurry.
That follows a 115% year-over-year ride in 2013.
Interestingly, growth rates in 2014 were largest for the lifestyle & shopping (174%) and utilities & productivity (121%) categories, with entertainment (33%) and games (30%) registering smaller growth rates.
As such, Flurry notes a shift whereby the growth in mobile is moving from entertainment to productivity apps.