Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014

Mobile application usage — defined as a user opening an app and recording a session — increased by 76% year-over-year, according to new data from Flurry.

That follows a 115% year-over-year ride in 2013.

Interestingly, growth rates in 2014 were largest for the lifestyle & shopping (174%) and utilities & productivity (121%) categories, with entertainment (33%) and games (30%) registering smaller growth rates.

As such, Flurry notes a shift whereby the growth in mobile is moving from entertainment to productivity apps.

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