Children are “active decision makers in family economies,” according to YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes kids’ influence across a range of categories, noting that young children…
Category: Shopping & Spending
Asian-Americans Have Almost 4 Times Buying Power of Millennials
There’s far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials’ $200 billion), Asian-Americans are a force to be reckoned with, according to data cited…
Reviews Most Important Info on Retailer Websites to Shoppers
Almost three-quarters of U.S. online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified, according to recently-released results from a UPS and comScore study. The new data – specific…
Heavy Digital Coupon Users Spend 114% More Annually Than The National Average
Consumers who use digital coupons both shop more and spend more than the average shooter, finds coupons.com and GfK. According to the “Digital Coupon Redeemer: Shopper Trends” report, heavy digital coupon users shop 47 percent more often than the average…
Restaurant Sales Surpassed Grocery Store Sales for the First Time
Monthly sales at restaurants exceeded grocery stores sales for the first time on record, the National Restaurant Association noted today. In his latest Economist’s Notebook commentary, the National Restaurant Association’s Chief Economist Bruce Grindy breaks down industry sales trends: For…
Consumers’ Spending Trends, by Category
Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago,…
Digital Estimated to Influence Half of In-Store Retail Sales
Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales…
Hispanic Targeted Ad Spend Increased by 63% since 2010
The top 500 U.S. advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010 ($4.3 billion),…
Mother’s Day Spending Set For Growth This Year
American consumers were expected to spend an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest figure in the survey’s 12-year history, according to the latest survey for the National…
Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results, which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their…