For the holiday season-to-date, $27.9 billion has been spent online, marking a 6% increase versus the corresponding days last year, according to comScore. Cyber Monday reached $2.28 billion in desktop online spending, up 12% versus year ago, representing the heaviest…
Category: Shopping & Spending
Black Friday is Better Online
Consumers will spend a record $630.5 billion during the 2015 shopping season, the National Retail Federation predicts. Nearly half of these people will either browse or buy online, spending $105 billion and using multiple devices in the process, including desktops,…
8 Key Trends Shaping the U.S. Co-Branded Credit Card Market
Nearly 43% of U.S. adult consumers own at least one co-branded or affinity credit card, according to market research publisher Packaged Facts. By year-end 2014, co-branded credit cards alone generated 31% of general purpose credit card purchase volume, or $809…
Top Stated Reasons For Abandoning A Mobile Transaction
A majority (56%) of U.S. smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013. Among those who have abandoned a mobile transaction, purchase uncertainty…
Which Digital Tools Impact Online Shoppers?
Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, but they don’t yield the greatest impact on shoppers’ journeys. That’s the conclusion of a new study by Epsilon, which found the digital…
Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” according to YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes kids’ influence across a range of categories, noting that young children…
Asian-Americans Have Almost 4 Times Buying Power of Millennials
There’s far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials’ $200 billion), Asian-Americans are a force to be reckoned with, according to data cited…
Reviews Most Important Info on Retailer Websites to Shoppers
Almost three-quarters of U.S. online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified, according to recently-released results from a UPS and comScore study. The new data – specific…
Heavy Digital Coupon Users Spend 114% More Annually Than The National Average
Consumers who use digital coupons both shop more and spend more than the average shooter, finds coupons.com and GfK. According to the “Digital Coupon Redeemer: Shopper Trends” report, heavy digital coupon users shop 47 percent more often than the average…
Restaurant Sales Surpassed Grocery Store Sales for the First Time
Monthly sales at restaurants exceeded grocery stores sales for the first time on record, the National Restaurant Association noted today. In his latest Economist’s Notebook commentary, the National Restaurant Association’s Chief Economist Bruce Grindy breaks down industry sales trends: For…