Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago,…
Category: Shopping & Spending
Digital Estimated to Influence Half of In-Store Retail Sales
Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales…
Hispanic Targeted Ad Spend Increased by 63% since 2010
The top 500 U.S. advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010 ($4.3 billion),…
Mother’s Day Spending Set For Growth This Year
American consumers were expected to spend an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest figure in the survey’s 12-year history, according to the latest survey for the National…
Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results, which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their…
Hispanic Monthly Spending Below the National Average
Hispanics spend an average of $300 less per month when compared with the general U.S. population, according to new survey results from TD Bank. The TD Bank Saving and Spending Survey questioned more than 1,600 U.S. consumers about their saving…
Americans Like Getting Mail — Even Catalogs
U.S. adults are more likely to have a positive (46%) than negative (28%) reaction to seeing a catalog in the mail, reports Gallup in a recent survey. Americans 65 and older are more likely than younger adults to enjoy checking…
Asian, Hispanic Households Seen Outspending Whites
Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual “American Marketscape DataStream” report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy…
Easter Spending Expected to Grow Slightly This Year
Total consumer spending on Easter is projected to grow to $16.4 billion this year, slightly higher than last year’s projected $15.9 billion but still below 2012-2013 levels, according to the National Retail Federation (NRF). Eight in 10 adults will celebrate,…
Debunking the Myth of the “Typical” Hispanic Food Shopper Is Key to Market Growth for U.S. Retailers
Spending on food at grocery and other food stores by Latino consumers has risen more than 80% over the past 10 years, a growth rate more than double that of U.S. consumers on average. Hispanic food shoppers now represent a…