Total consumer spending on Easter is projected to grow to $16.4 billion this year, slightly higher than last year’s projected $15.9 billion but still below 2012-2013 levels, according to the National Retail Federation (NRF).
Eight in 10 adults will celebrate, consistent with last year, but celebrants are expecting to spend a little more this year ($140.62 vs. $137.46).
Candy (87.1%) and food (85.7%) are the items that most celebrants expect to buy this year, as with years past.
Also consistent with prior surveys, discount (58.6%) and department (40.7%) stores are the most likely destinations again this year.