E-commerce and mobile-commerce spending on digital content and subscriptions increased 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report.
Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending.
Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).