Higher-income (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Schulman Research Center. However, not all generations…
Category: Brands
Wegmans Unseats Amazon to Claim Top Corporate Reputation
Rochester, NY-based grocer, Wegmans Food Markets, only has 85 stores and one-tenth of Amazon’s revenues. But it has edged past the online retailer to reach the top spot for corporate reputation among the 100 most visible companies, according to the…
…But Among Millennials, Netflix is No. 1
While amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials; according to YouGov’s, the online pollster, segment rankings. Of note, while Nike didn’t crack the top 10 among the adult population…
Amazon Tops US Brand Buzz Rankings Among Adults, Again…
Amazon is enjoying the best public perception for the second consecutive year, according to YouGov’s U.S. Buzz Rankings list for 2014. The study, which measures consumer perceptions of brands, asked respondents whether they have heard anything about the brand during…
How Consumers Want to Communicate With Brands
Some brand communication methods — such as sending useful information or tailored emails based on past purchases — resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted…
Top Brands Ranked by Customer Loyalty
Mobile, digital, and social brands continue to exhibit loyalty supremacy, with new brands and categories making up more than a third of this year’s Top-100 leaders list, according to Brand Keys Loyalty Leader 2014 report. Topping this years list are…
Top Brands Are Gravitating to Instagram And Attracting More Engaged Audiences
Instagram continues to build its user base — and its becoming a favorite of top brands too. A new study from Simply Measured notes that 86 of the Interbrand 100 had an account on the mobile network during Q3 2014,…
Taking Stock With Teens – Fall 2014
Piper Jaffray has completed its 28th semi-annual Taking Stock With Teens market research project, which indicates increased spending across categories despite decreased optimism about the economy. Key findings from the survey in fashion, beauty and personal care, digital media, food,…
World’s Most Valuable Brands
Apple and Google retain the top positions on Interbrand’s Best Global Brands ranking for the second year in a row, with both exceeding $100 billion in brand value — the first time in the history of Best Global Brands that…
The Importance of Honesty and Authenticity For Brands
Consumers believe that honesty and authenticity are the top attributes for brands to display, particularly to Millennials, this according to new studies by Mindshare North America and Cohn & Wolfe. The desire for openness and authenticity from brands can be…