Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which…
Category: Millennials
2014’s Most Memorable Ads Among Millennials
Fast food and quick-service restaurant (QSR) ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English- language ads among this demographic, according to Nielsen. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You…
Different Regions Splurge on Different Things
Millennials living in Maine, New Hampshire, Massachusetts and Connecticut spend the most on coffee, with those in Maine – the most caffeine-addicted state – spending a remarkable $307 a year on average. According to the study, which analyzed user data…