Dads are most likely to turn to their spouse or partner (88%) for advice on purchases for the family, followed by their own parents (51%), according to Dad Central Consulting. 
They are less likely to seek the assistance of friends (35%), their children (29%), siblings (27%), and other dads (18%).
However, they do turn to other dads for advice about family purchases that fall into typical “guy stuff” categories, such as vehicles (45%), technology (49%), and sports (57%).
Nearly three quarters of dads (74%) consult other dads when buying items specifically for their children, and 69% do so when buying items for their households. Some 68% turn to other dads for parenting advice.
Source: “The New Trend: The ‘Hands-On’ Dad,” Dad Central Consulting, John Porcaro, Managing Director, 77 Chapel St., Newton, MA 02458; 617-244-3002; jporcaro@dadcentralconsulting.com; www.dadcentralconsulting.com. Price: Call for information.
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