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ENTERTAINMENT |
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Cartoon Network John O’Hara EVP Ad Sales, Marketing 1 Time Warner Ctr., 19th Fl. New York, NY 10019 212-275-6930 john.ohara@turner.com |
The network promotes physical fitness with the “NFL Play 60 Super Bowl Contest” awarding one child aged 6-13 the opportunity to hand the game ball to an official during Super Bowl XLIV on February 7 in Miami, FL. The winner is also profiled on Cartoon Network. Children enter at NFLRush.com to answer two questions about health and fitness as well as pledge to be active for at least 60 minutes each day. A panel of NFL athletes selects the grand prize winner. Cartoon Network is promoting the contest across its various platforms, including CartoonNetwork.com and its TV channel. More than 20,000 kids entered last year’s NFL Play 60 Super Bowl Contest. (National Football League, Peter O’Reilly, Director Marketing & Fan Development, 280 Park Ave., New York, NY 10017; 212-450-2656; peter.oreilly@nfl.com; www.nfl.com) |
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Disney Media Networks Tricia Wilber EVP Disney Media Sales & Marketing 114 Fifth Ave., 13th Fl. New York, NY 10011 212-807-5402 tricia.wilber@disney.com |
The Disney Channel gives away a trip for four to meet the Jonas Brothers on the Los Angeles set of their TV series and play Xbox videogames with the trio, as part of the Jonases’ endorsement of the Microsoft system. Fans enter the sweepstakes at www.disney.com/morefuntime, where they can also watch the TV ad the brothers cut for the Xbox 360 and learn how to download a free episode of the JONAS series from the Xbox Live marketplace. The family-focused ad campaign, carrying the tagline “It’s more fun time,” spans Disney TV and radio properties as well as its print and online outlets. (Microsoft, Robert Matthews, Senior Director Global Marketing Communications, 1 Microsoft Way, Redmond, WA 98052; 425-882-8080; www.microsoft.com)
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MOBILE |
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Virgin Mobile USA Bob Stohrer CMO 10 Independence Blvd. Warren, NJ 07059 908-607-4000 bstohrer@virginmobileusa.com |
The cell phone company signs on to sponsor singer Lady Gaga’s North American tour, “Virgin Mobile Presents The Monster Ball Starring Lady Gaga,” running through January 2010. Concertgoers also have the opportunity to receive free tickets through Virgin Mobile’s “Free I.P” program, an initiative that provides “premium” concert seats in exchange for eight volunteer hours at local homeless youth organizations. (Live Nation, Russell Wallach, President National Alliances, 9348 Civic Ctr. Dr., Los Angeles, CA 90210; 310-867-7000; russellwallach@livenation.com; www.livenation.com) |
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PRINT MEDIA |
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National Geographic Society Caryn Davidson 711 5th Ave., 17th Fl. New York, NY 10022 212-610-3808 cdavidso@ngs.org |
National Geographic Kids magazine and its parent organization National Geographic Society promote ocean conservation and exploration with the “Ocean Flag Contest.” Kids aged 8-14 have until February 20 to submit a flag design and an essay under 250 words describing what inspired the design. A panel of judges, including ocean researchers Robert Ballard and Sylvia Earle, will select 10 finalists that will then be posted online for public voting. The designer with the most votes will see his or her design flying on the National Geographic Ocean Now expedition ship in 2010. The winner also receives a patch bearing the flag design as well as a National Geographic prize package consisting of books and DVDs. |
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PUBLISHING |
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Scholastic Media Leslye Schaefer SVP Marketing & Consumer Products 578 Broadway, 11th Fl. New York, NY 10012 212-389-3900 lschaefer@scholastic.com |
Teams with Post Cereal brands in a two-part promotion for The 39 Clues, its multi-media adventure series. More than four million boxes of Honeycomb, Alpha-Bits, Golden Crisp, and Waffle Crisp brands promote the latest book in its multi-media adventure series, The 39 Clues Book #7: The Viper’s Nest, out February 2. Consumers decode clues featured on these specially-marked packages and enter the answers online at Post39CluesRaceToWin.com to win prizes including four-day/three-night trips to New York City and The 39 Clues merchandise. The website also features exclusive branded games and a free screensaver. National print advertising backs the promotion. In August, Post Foods will run a similar campaign in conjunction with the release of Book #10. (Post Cereals, Kelly Annis, Director Consumer Promotions, Three Lakes Dr., Northfield, IL 60093; 847-646-2000; kannis@kraft.com; www.kraft.com) |
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