More than eight in 10 apps (82%) downloaded for children are free, according to the NPD Group. The zero cost is the key selling point, with 75% of downloaders acknowledging it as the reason they acquired the app.
Overall, most devices have fewer than 20 apps specifically for children; 7% have more than 60. Although kids spend the most time playing game-related apps, they are most likely to download music-related apps. Six in 10 downloads are music-related (61%), followed by games, and video.
Three in 10 apps users (30%) delete apps that aren’t used within a week, while only 1% of kid-related apps are abandoned after one time.
Source: NPD Group, Anita Frazier, Entertainment Industry Analyst, 900 W. Shore Rd., Port Washington, NY 11050; 858-755-1854; anita_frazier@npd.com; www.npd.com.
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