Footwear brand Skechers signs a licensing agreement with Street Flyers to produce sporting goods and safety gear for children and teens. The children’s collection will incorporate designs and images from its Zevo-3 animated series and Skechers Kids characters on bicycles, skateboards, scooters, skates, and safety equipment.
The products will hit toy and mass market retailers in spring 2012.
Sources: Skechers, Michael Greenberg, President, 228 Manhattan Beach Blvd., #200, Manhattan Beach, CA 90266; 310-318-3100; michaelg@skechers.com; www.skechers.com.
Street Flyers, Kimberly Feher, VP Licensing, Creative Development, 302 Fifth Ave., 14th Fl., New York, NY 10001; 212-842-9236; kfeher@streetflyers.com; www.streetflyers.com.
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