Factoids 12-16-11

More than eight in 10 men (81%) say they prefer to make major purchases in physical stores rather than online. (Men’s Health magazine; phone: 212-808-1429)

Eight in 10 consumers (80%) say the recession has made them realize which brands they care about and which they don’t. (Deloitte; phone: 212-436-2000, and The Harrison Group; phone: 203-573-0400)

More than one in 10 women (14%) sleep in the nude. (Women’s Health magazine; phone: 212-808-1683)

Some 11.6 million Americans age six and older used canes, crutches, or walkers to get around in 2010, up from 5.7 million in 1990. (University of California, San Francisco; phone: 415-476-9000)

The number of dishes that include pork on restaurant menus has risen 7% in the past year. (Technomic; phone: 312-506-3852)

Only 4% of smartphones and tablets have security software installed on them. (Juniper Research; phone: 408-716-5483)

More than four in 10 children ages 6-12 are interested in “buying” an iPad in the next six months. (Nielsen; phone: 646-654-5000)

More than four in 10 Americans (44%) are in favor of tax benefits for those who purchase electric cars; 38% are opposed. (Rasmussen Reports; phone: 732-776-9777)

Just over a third of social media users (34%) “like,” “follow,” or “friend” television programs on social networks. (Knowledge Networks; phone: 908-497-8040)

Americans watched more than 7 billion online video ads in October 2011. (comScore; phone: 312-777-8801)

Visitors to newspaper websites are 25% more likely than the average adult to have an e-Reader at home. (Scarborough Research; phone: 646-654-8426)

Nearly four in 10 vacation travelers (38%) have taken a vacation with six days or less advance planning in the past year. (MMGY Global; phone: 212-219-7650)

Almost half of Americans (48%) say they can’t live without an HDTV. (Advertising Age; phone: 212-210-0100)

The number of Americans who take vitamin D supplements has grown 52% in the past two years. (Consumer Lab; phone: 914-722-9149)

• The average U.S. household owns 24 consumer electronics products. (Consumer Electronics Association; phone: 703-907-7600)

Almost seven in 10 Americans (69%) believe most top company managers make more money than they deserve. (Harris Interactive; phone: 212-539-9600)

More than one in 10 magazine readers (11%) read these publications in digital format only. (GfK MRI; phone: 212-884-9204)

Chief marketing officers at major U.S. retailers expect a 2.9% increase in holiday sales in 2011. (BDO USA; phone: 312-240-1236)

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