Innovation First International, makers of Hexbug Robots, teams with Mind Candy, the creator of the online virtual world Moshi Monsters for Bobble Bots Moshi Monsters, a line of 24 battery-operated “robots” that resemble the Moshi Monster characters. Play patterns are similar to those featured in the online game. Each item includes a code to unlock content in the Moshi Monster virtual world.
The products debut in Spring 2012 at mass merchants. This deal represents the first time Innovation First has licensed an outside property.
Sources: Innovation First International (Hexbug), Tony Norman, President/CEO, 1519 Interstate 30 West, Greenville, TX 75402; 903-453-0804; info@hexbug.com; www.hexbug.com.
Mind Candy, Eric Karp, Licensing Director, Americas, 41 E. 11th St., 11th Fl., #56, New York, NY 10003; 212-905-6255; eric@mindcandy.com; www.mindcandy.com.
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