05-15-12 Johnson & Johnson Ivy Brown Marketing Director, Baby Care One Johnson and Johnson Plz. New Brunswick, NJ 08933 732-524-0400 www.jnj.com
The brand’s baby division teams with non-profit Save The Children for the “Johnson’s Baby Cares” initiative, designed to help families affected by natural disasters. The multi-year campaign is donating “care kits,” featuring Johnson’s Baby products, to families who have experienced disasters, such as earthquakes, tornadoes, or hurricanes. The brand will also contribute additional financial assistance on a crisis-by-crisis basis. Shoppers may participate in the effort by redeeming a $.50 Johnson’s Baby coupon downloadable at the Johnson’s Baby website. Through June 10, Johnson & Johnson is donating $.25 from every redeemed $.50 coupon to Save the Children. Consumers can also donate directly to the effort through Johnson’s Baby Facebook page. Actress and singer Hilary Duff serves as the program’s spokesperson. (Save The Children, Wendy Christian, 54 Wilton Rd., Westport, CT 06880; 203-465-8010; wchristian@savechildren.org; www.savechildren.org)
Mercedes-Benz Bernhard Glaser VP Marketing, USA One Mercedes Dr. PO Box 350 Montvale, NJ 07645 201-573-0600 www.mbusa.com
The luxury auto brand teams with youth organization Laureus Sport For Good Foundation USA to develop sports-based youth projects in five U.S. cities. The $1.3 million initiative is placing 250 coaches in underserved neighborhoods in Chicago, New York, Los Angeles, Miami, and New Orleans to provide mentorship and training to at-risk teens. As part of the outreach, Mercedes-Benz and Laureus are using the non-profit Coach Across America, a unit of AmeriCorps, to recruit qualified coaches. The coaches will then be placed in positions and locations that align best with their specific abilities. The Chicago effort, for instance, is placing 40 coaches in Beyond the Ball, America Scores Chicago, Metrosquash, Girls in the Game, Urban Initiatives, After-School All-Stars Chicago, Chicago Youth Boxing Club, Triple Threat, and Near West Side CDC. Laureus was founded by luxury brands Richemont and Daimlet, and is also supported by Mercedes-Benz, IWC Schaffhausen, and Vodafone. (Laureus Sport for Good Foundation USA, 460 Fulham Rd., London, UK SW6 1BZ, 011-44-20-7514-2762; www.laureususa.com. Coach Across America, James Kallusky, Executive Director, 520 8th Ave., 2nd Fl., New York, NY 10018; 212-563-3031; info@up2us.org; www.up2us.org)
Elvis Presley Enterprises Kevin Kern 3734 Elvis Presley Blvd. Memphis, TN 38116 901-848-5656 kkern@elvis.com www.elvis-presley.com
Elvis Presley Enterprises (EPE) is teaming with interactive digital agency Aristotle to develop social media initiatives surrounding the 35th anniversary of Presley’s death in order to reach and remain relevant to teens and young adults. As part of the “I am an Elvis Fan” initiative, fans can upload a personal photo to FanMosaics.com Elvis to become part of an officially licensed photo mosaic. A commemorative print of this image will then be available for purchase at FanMosaics.com Elvis and at Elvis Presley’s Graceland. ShopElvis.com is selling an “I am an Elvis fan” t-shirt, and fans are encouraged to upload photos of themselves wearing the shirt via Instagram and to use the tag #ElvisFan. All of the images will be featured in an Instagram online gallery on Elvis.com ElvisFan. Additional aspects of this campaign include a “I am an Elvis fan” GetGlue digital sticker earned when checking into Graceland via social networks, as well as photos of Elvis viewable exclusively through mobile and iPad apps. Elvis Week takes place August 2012. (Aristotle, Jennifer Peper, VP Interactive, 401 W. Capitol Ave., #700, Little Rock, AK 72201; 800-995-2747; jpeper@aristotledesign.com; www.aristotlewebdesign.com
DreamWorks Animation Linda Kehn Head of Theatrical Promotions 818-695-7569 linda.kehn@dreamworks.com www.dreamworks.com
Forms a licensing and promotional deal with IndyCar, the group that organizes races such as the Indianapolis 500, to support the July 19, 2013 release of the animated film Turbo. The movie will feature IndyCar names, images, and several IndyCar drivers. DreamWorks Animation will air spots during IndyCar programming and on signage at IndyCar live events. The animated movie is about a garden snail who enters the Indy 500 after an accident grants him incredible speed. (IndyCar, Randy Bernard, CEO, 4565 W. 16th St., Indianapolis, IN 46222; 317-492-6526; indycarnation@indycar.com; www.indycar.com)
The Whistle Jodi Sweitzer 340 Broadway New York, NY 10012 610-213-2456 jodie@thewhistle.com www.thewhistle.com
The self-described “ESPN for children” with its own YouTube channel teams with the non-profit group KidsHealth.org to develop health and wellness content. The alliance will create and distribute a variety of nutrition and fitness-based programming aimed at teens and children. The Whistle will carry KidsHealth’s articles, videos, games, and interactive tools on its website, and co-branded content on its digital network. KidsHealth.org is supported by The Nemours Foundation’s Center for Children’s Health Media. The NFL also serves as a strategic partner for The Whistle. Investors in The Whistle include athletes Derek Jeter and Peyton Manning. (KidsHealth.org, Nemours Children’s Health Media, Ryan Biliski, 600 Rockland Rd., Wilmington, DE 19803; 302-651-4046; biliski@kidshealth.org; www.kidshealth.org)
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